纽约鸡蛋店后面的工作人员是一群活泼好玩的人。因此,这家餐厅为了庆祝鸡蛋三明治的艺术而创建的品牌反映了这一点,这一点很重要。就在蝙蝠,LMNOP开始涂鸦一些奇怪的插图,说明某些方面的业主个性和我们的伟大城市纽约。这些插图形成一个干净、现代的印刷体系,让细节显示品牌的个性。空间本身是微风和明亮的,所以薄荷绿色感觉像一个自然挑选为他们的品牌颜色,已成为餐厅的同义词。位置第二,LMNOP设计定制墙纸带来更多的流行颜色。我们专注于一个苗条的附带包装,在这里我们将幽默注入精选的片段。从这些附带品中得出的格言已经成为了他们的名片,一个你不得不重复的格言。鸡蛋呀!
The crew behind Egg Shop NYC is a vibrant, playful bunch. So it was important that the branding for this restaurant—created to celebrate the art of the egg sandwich—reflect that. Right off the bat, LMNOP started doodling some quirky illustrations that illustrated certain aspects of the owners personalities and our great city of New York. These illustrations work into a system of clean, modern typography, letting the details show the brand's personality. The space itself is breezy and bright, so the mint green felt like a natural pick for their brand color that has become so synonymous with the restaurant. With location number two, LMNOP designed custom wallpaper to bring in more pops of color. We focused on a slim collateral package where we infused humor into select pieces. What came out of this collateral is a motto that has become their calling card, and one you can't help but repeat. Eggs Y'all!