自1988年奥运会以来，NBC一直担任夏季奥运会的美国转播权和自2002年冬奥会的转播。

背景介绍

自1988年奥运会以来，NBC一直担任夏季奥运会的美国转播权和自2002年冬奥会的转播。2011年，NBC与国际奥委会达成43.8亿美元的合同，取得2020年奥运会转播权，这是奥运历史上最昂贵的电视转播权协议。

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1964年东京奥运会开幕式

NBC参与的第一届奥运会于1964年在东京举行，2018年10月10日，在1964年东京奥运会开幕54周年之际，NBC公布了将要全面推广的2020年东京奥运会的台标。

设计公司

洛杉矶品牌设计公司Mocean

设计阐述

“东京”一词在设计上独具特色，占有突出地位，采用加粗、流体、动态的定制字体设计，大胆而流畅，参考日语书写的不同线条形式，展示了奥林匹克运动员的动态运动。

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首字母“T”从左到右上方“嗖嗖”的尾巴凹槽吸引眼球，也是设计中标志的独特风格 。标志中的“o”基于圆形基础，使用负空间继续向“K”中向斜上方划线，寄予蓬勃发展的希望。

“Y”的右侧“枝丫”弯曲成弧形，融入最后一个“o”的形状，形态不再单一，也有蓬勃向上的暗喻。“2020”以干净的几何字体显示，带有圆形零元素，匹配“tokyo”的“o”风格。数字和圆形零的宽度与奥林匹克环很好地匹配，奥运五环可以放置在下方。

“tokyo”位于两个标志性图案NBC孔雀和奥运五环之间。它的设计尊重日本充满活力的传统和丰富的现代文化，拥抱东京的现代精神，充分探索当今技术、科技、时尚和流行文化的活力，以体现东京奥运会的卓越能量。

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考虑到标志将出现在各种平台上，设计需要采取多种形式和颜色。NBC的2020年东京奥运会标志将嵌入数千小时的线性化数字覆盖，从60英寸的电视屏幕到手机，从广告牌到服装，激发消费者的情感反应，以产生更多的互动，这些活动将在开幕式前一年多开始。

NBC announces the 2020 Tokyo Olympic Games logo

Since the 1988 Olympics, NBC has served as the U.S. Broadcasting Authority for the Summer Olympics and since the 2002 Winter Olympics.

Background introduction

Since the 1988 Olympics, NBC has served as the U.S. Broadcasting Authority for the Summer Olympics and since the 2002 Winter Olympics. In 2011, NBC signed a $4.38 billion contract with the IOC to get the right to broadcast the 2020 Olympics, the most expensive television rights agreement in Olympic history.

Opening ceremony of 1964 Tokyo Olympic Games

The first Olympic Games in which NBC participated were held in Tokyo in 1964. On October 10, 2018, on the occasion of the 54th anniversary of the opening of the 1964 Tokyo Olympic Games, NBC announced the logo of the 2020 Tokyo Olympic Games, which will be fully promoted.

design company

Losangeles brand design company Mocean

Design elaboration

The word "Tokyo" is unique in design and occupies a prominent position. It uses bold, fluid and dynamic customized font design. It is bold and fluent. It refers to different lines written in Japanese and shows the dynamic movement of Olympic athletes.

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The tail groove of the acronym "T" from left to upper right attracts attention and is a unique style of design logo. The "o" in the logo is based on a circular foundation, using negative space to continue to draw a line above the Syncline in the "K" in the hope of flourishing.

The "branch" on the right side of the "Y" bends into an arc and merges into the shape of the last "o". The shape is no longer single, but also has a vigorous metaphor. "2020" is displayed in clean geometric fonts with round zero elements, matching the "o" style of "tokyo". The number and the width of the round zero match well with the Olympic ring, and the Olympic rings can be placed below.

"Tokyo" is located between the two symbolic patterns NBC peacock and Olympic rings. Its design respects Japan's vibrant tradition and rich modern culture, embraces the modern spirit of Tokyo, and fully explores the vitality of today's technology, technology, fashion and popular culture to reflect the outstanding energy of the Tokyo Olympic Games.

Considering that logo will appear on various platforms, the design needs to take various forms and colors. NBC's 2020 Tokyo Olympics logo will be embedded with thousands of hours of linear digital coverage, from 60-inch television screens to mobile phones, from billboards to clothing, to stimulate consumer emotional responses and generate more interaction, which will begin more than a year before the opening ceremony.